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About This Blog
At Operand, we design and develop interactive experiences for a living but we are also users of them. Throughout our daily lives we search for and use every digital experience we can find that we consider “interactive”. Our work and blog are founded on our somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We have define six levels of interactivity and blog about digital interactive experiences within art, architecture, advertising, exhibits, and elsewhere that we feel succeed at elevating interactivity.
Previous Posts
- Intel Retail Digital Signage Concept
- Miele Inspirience Center
- MicroTiles Video Walls
- Medtronic HRS Conference Tables & Wall
- Multitouch Spheres
- iPhone Costumes
- Camille Utterback Interview
- 10/GUI Computing Paradigms
- Exploring the Sixth Sense
- Coffee Table as Universal Remote Control
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- interactive architecture
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Special Agent OSO’s Text to Call
I have young children who obviously have access to a lot of digital interactivity so I find it interesting to see what connects with them. My 4 year old (Lucas) always notices a dot com address and asks to go to the website when we get to a computer and my 2 year old (Marcus) loves the Wii and has mastered Mario Kart, so I know they have a real affinity to alternative digital engagements besides the television.
Recently Lucas has become fond of texting on my iPhone. He does not have anyone to message except his character friends on TV shows. There is one character called Special Agent OSO who has a Text to Call digital experience where you can text into a short code and instantly receive back a personalized telephone call pertaining to the most recent episode. It’s effective because they incorporate his first name and other location and activity specifics that really sell it. Since the character has a lot of spy communication devises on the show (Oso interacts with something called a Palm Pilot) this strategy of SMS and telephone interactivity is a perfect fit. This experience is very similar to the Santa Call.
posted by eric at 5:21 PM