Archive for April, 2009

Wednesday April 22, 2009

Special Agent OSO's Text to Call

I have young children who obviously have access to a lot of digital interactivity so I find it interesting to see what connects with them. My 4 year old (Lucas) always notices a dot com address and asks to go to the website when we get to a computer and my 2 year old (Marcus) [...]

posted by eric at 5:21 PM No Comments »

Wednesday April 22, 2009

Special Agent OSO’s Text to Call

I have young children who obviously have access to a lot of digital interactivity so I find it interesting to see what connects with them. My 4 year old (Lucas) always notices a dot com address and asks to go to the website when we get to a computer and my 2 year old (Marcus) [...]

posted by eric at 5:21 PM No Comments »

Monday April 13, 2009

Springboard Interactive Shopping Cart

Obviously you don’t have to be Nostradamus to predict that emerging interactive technologies like touch and mobile are going to eventually revolutionize the in-store shopping experience just like the Internet revolutionized catalog shopping. The ability to have more information and more utilitarian functionality at the ready while you are shopping is clearly a value proposition [...]

posted by josiah at 9:50 AM No Comments »

Sunday April 5, 2009

Cadbury's Interactive Out of Home Interactive

Digital Out of Home (DOH) and Interactive Out of Home (IOH) is a fast growing advertising segment that allows traditional Out of Home (OOH) installations to become more engaging through the use of interactive touch screens and dynamic digital displays.  This is a simple and effective example of how to convert a passive Observation based [...]

posted by eric at 4:10 PM No Comments »

Sunday April 5, 2009

Cadbury’s Digital Out Of Home Interactive

Digital Out Of Home (DOOH) is a fast growing advertising segment that allows traditional Out of Home (OOH) installations to become more engaging through the use of interactive touch screens and dynamic digital displays.  This is a simple and effective example of how to convert a passive Observation based print display into a Participatory engagement. [...]

posted by eric at 4:10 PM 1 Comment »