Monthly Archives: February 2009

GE’s Smart Grid website with Augmented Reality

February 28, 2009 – 5:07 PM

This FWA website of the month is GE’s Smart Grid.  This is a fun and intelligent website that is 50% product marketing and 50% environmental stewardship. The experience is crafted similar to a linear touch screen experience where each “page” starts with a narrated vignette that leads into an interaction mode allowing users to further [...]

By eric // Posted in Immersive, Participatory // Comments (0)

Electronic Paper used in Lancome Transit Campaign

February 26, 2009 – 3:56 PM

I’ve been wondering when electronic paper technology was going to become commercially viable enough to make inroads into the digital signage space. Looks like the answer is now.

According to BrandRepublic Asia, Lancome is using electronic paper as part of an OOH campaign in Tokyo introducing a new mascara product called Oscillation. The product’s innovation is [...]

By josiah // Posted in Observation // Comments (2)

Rock & Roll Hall of Fame Annex

February 23, 2009 – 11:53 PM

The Rock & Roll Hall of Fame Annex recently opened at the end of 2008 in Soho New York (right around the corner from our office : )  Its brings to NYC a little bit of the Cleveland Rock & Roll Hall of Fame experience but compressed into about 3,000 square feet with a lot [...]

By eric // Posted in Collective, Immersive // Comments (0)

Sports Illustrated Swimsuit Website

February 16, 2009 – 2:03 AM

The Sports Illustrated Swimsuit issue always generates a lot of press for obvious reasons. I no longer follow it for those reasons (I can’t remember the last time someone was showing off the magazine or calendar) but I have become accustom to paying attention to the website as it develops into an alternative distribution channel [...]

By eric // Posted in Participatory // Comments (3)

Virtual Flip-Boards

February 12, 2009 – 9:22 PM

I knew I couldn’t be the only one who appreciated the tactile and auditory sensibility of those old train station flip-boards signs. I’ve been aware for a while now that their function has been completely supplanted by newer technologies that do the same job better and cheaper. But there was always something nice about those [...]

By josiah // Posted in Observation // Comments (1)