Archive for February, 2009

Saturday February 28, 2009

GE’s Smart Grid website with Augmented Reality

This FWA website of the month is GE’s Smart Grid.  This is a fun and intelligent website that is 50% product marketing and 50% environmental stewardship. The experience is crafted similar to a linear touch screen experience where each “page” starts with a narrated vignette that leads into an interaction mode allowing users to further [...]

posted by eric at 5:07 PM No Comments »

Thursday February 26, 2009

Electronic Paper used in Lancome Transit Campaign

I’ve been wondering when electronic paper technology was going to become commercially viable enough to make inroads into the digital signage space. Looks like the answer is now.

According to BrandRepublic Asia, Lancome is using electronic paper as part of an OOH campaign in Tokyo introducing a new mascara product called Oscillation. The product’s innovation is [...]

posted by josiah at 3:56 PM 2 Comments »

Monday February 23, 2009

Rock & Roll Hall of Fame Annex

The Rock & Roll Hall of Fame Annex recently opened at the end of 2008 in Soho New York (right around the corner from our office : )  Its brings to NYC a little bit of the Cleveland Rock & Roll Hall of Fame experience but compressed into about 3,000 square feet with a lot [...]

posted by eric at 11:53 PM No Comments »

Monday February 23, 2009

Rock & Roll Hall of Fame Annex

The Rock & Roll Hall of Fame Annex recently opened at the end of 2008 in Soho New York (right around the corner from our office : )  Its brings to NYC a little bit of the Cleveland Rock & Roll Hall of Fame experience but compressed into about 3,000 square feet with a lot [...]

posted by eric at 11:53 PM No Comments »

Monday February 16, 2009

Sports Illustrated Swimsuit Website

The Sports Illustrated Swimsuit issue always generates a lot of press for obvious reasons. I no longer follow it for those reasons (I can’t remember the last time someone was showing off the magazine or calendar) but I have become accustom to paying attention to the website as it develops into an alternative distribution channel [...]

posted by eric at 2:03 AM 3 Comments »