Archive for January, 2009
The Science of Survival Traveling Exhibition
This UK based traveling exhibition called The Science of Survival focuses on life in 2050 and how the environment and our natural resources will be less abundant in the future, compared to today. This includes drinking water, food and energy. A goal of this exhibit is to provoke thought and encourage visitors to understand the different [...]
posted by eric at 1:35 PM No Comments »
Order a Subway Sandwich via Text Message
In another example of using pervasive mobile technologies (in this case SMS) to make simple tasks easier for customers, Subway has rolled out a great new program here in New York.
The process starts at the Subway Now website, where customers register and can save their preferences, including credit card info if they want to skip [...]
posted by josiah at 3:49 PM No Comments »
Alton Towers: Your Day RFID video capture system
The UK theme park, Alton Towers has a premium serviced called Your Day www.yourday.biz that allows visitors to purchase an RFID wrist band transmitter that is used to identify themselves throughout the park. When a visitor joins a ride an RFID antennae which reads their wrist band signal captures their unique identifier communicating with a database. [...]
posted by eric at 2:49 PM 1 Comment »
Dentyne and Social Network Commentary
If you’re like me and commute to work on a subway in NYC, you’ve seen the Dentyne “Make Face Time” ad campaign. They recently created TV spot versions of them as well. It’s tough to miss on the E-train, where I seem to run into it on every car I enter. The gist of the campaign’s [...]
posted by eric at 4:39 AM No Comments »
About This Blog
At Operand, we design and develop interactive experiences for a living but we are also users of them. Throughout our daily lives we search for and use every digital experience we can find that we consider “interactive”. Our work and blog are founded on our somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We have define six levels of interactivity and blog about digital interactive experiences within art, architecture, advertising, exhibits, and elsewhere that we feel succeed at elevating interactivity.
Previous Posts
- Intel Retail Digital Signage Concept
- Miele Inspirience Center
- MicroTiles Video Walls
- Medtronic HRS Conference Tables & Wall
- Multitouch Spheres
- iPhone Costumes
- Camille Utterback Interview
- 10/GUI Computing Paradigms
- Exploring the Sixth Sense
- Coffee Table as Universal Remote Control
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Sites We Like
- we make money not art
- interactive architecture
- your story alive
- NOTCOT
- psfk
- cube me
- ars technica
- TED
- smashing magazine
- toad stool
- machine thinking
- cool hunter
- sawse
- ad lab
- museum 2.0
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Kraft iPhone app achieves marketing utility
One of the things we push a lot here in this blog and to our clients is the need for interactive experiences to provide real utility to the people who use it. When that can be acheived, brands can weave in all manner of marketing messages and they will be not only tolerated but welcomed. [...]
posted by josiah at 4:52 PM No Comments »