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About This Blog
At Operand, we design and develop interactive experiences for a living. We have a somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We define six levels of interactivity and blog about art, architecture, advertising, exhibits, and other innovations that elevate interactivity.
Previous Posts
- Interactive Movie Posters
- Liberty Science Center Language Karaoke
- MSN's Portable North Pole message from Santa Claus
- Who's in the Doghouse this Christmas?
- Inamo - An(other) Interactive Restaurant
- Philips Lumalive
- uWink Interactive Resturant and Bar
- Clo Interactive Wine Bar
- Emotional Cities
- Nike Photo ID
Archives
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
Sites We Like
- we make money not art
- interactive architecture
- your story alive
- NOTCOT
- psfk
- cube me
- ars technica
- TED
- smashing magazine
- toad stool
- machine thinking
- cool hunter
- sawse
- ad lab
- museum 2.0
by Email
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Nike Photo ID
Nike created a Contributory mobile experience that taps into people’s creative visual side by encouraging them to take photos with their digital camera phones. Once you capture a photo that incorporates different colors of interest, texting it to Nike returns a personalized version of a Nike sneaker which includes the two primary colors from your picture. Your unique pair of shoes is ready for purchase through your telephone. Personalized customizable clothing is no doubt a trend that will continue as people seek ways to stand out from the crowd. I’m not sure how many people actually purchased the shoes through their telephone but the Nike ID line continues to be a leader in personalized clothing.
posted by eric at 3:44 PM