Leave a Reply
About This Blog
At Operand, we design and develop interactive experiences for a living. We have a somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We define six levels of interactivity and blog about art, architecture, advertising, exhibits, and other innovations that elevate interactivity.
Previous Posts
- Interactive Movie Posters
- Liberty Science Center Language Karaoke
- MSN's Portable North Pole message from Santa Claus
- Who's in the Doghouse this Christmas?
- Inamo - An(other) Interactive Restaurant
- Philips Lumalive
- uWink Interactive Resturant and Bar
- Clo Interactive Wine Bar
- Emotional Cities
- Nike Photo ID
Archives
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
Sites We Like
- we make money not art
- interactive architecture
- your story alive
- NOTCOT
- psfk
- cube me
- ars technica
- TED
- smashing magazine
- toad stool
- machine thinking
- cool hunter
- sawse
- ad lab
- museum 2.0
by Email
RSS feed
Polo’s QR Code Ad Campaign
Operand has designed and produced mobile shopping experiences for clients using WAP, SMS, MMS, etc so seeing QR codes on Polo’s ads makes me proud of the progress we have made, it’s a great way of connecting print and out of home with ecommerce. Here’s the way it works, Step 1: A person viewing this ad “scans” or takes a picture of the funny looking black and white graphic at the bottom right with their mobile phone. Step 2: The phone translates this symbol (barcode) into a website link driving you to a landing pages where they can buy or consume additional information about the product or advertisement. Sounds simple, but there is a catch. Not all uses have phones with this capability and for those who do (like me) it does not always work. Using my Neo Reader on my iPhone 2.0, my repeated scans did not pull up the related webpage. Stay tuned, I’ll keep working on it.
posted by eric at 8:25 AM