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About This Blog
At Operand, we design and develop interactive experiences for a living. We have a somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We define six levels of interactivity and blog about art, architecture, advertising, exhibits, and other innovations that elevate interactivity.
Previous Posts
- Interactive Movie Posters
- Liberty Science Center Language Karaoke
- MSN's Portable North Pole message from Santa Claus
- Who's in the Doghouse this Christmas?
- Inamo - An(other) Interactive Restaurant
- Philips Lumalive
- uWink Interactive Resturant and Bar
- Clo Interactive Wine Bar
- Emotional Cities
- Nike Photo ID
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Sites We Like
- we make money not art
- interactive architecture
- your story alive
- NOTCOT
- psfk
- cube me
- ars technica
- TED
- smashing magazine
- toad stool
- machine thinking
- cool hunter
- sawse
- ad lab
- museum 2.0
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Adidas’s Nano Technology All Blacks Campaign
Adidas’s campaign called “Adi Thread” was a collaborative effort with the University of Canterbury to create a unique experience for the All Blacks professional rugby team fans to contribute to a special addition jersey for their captain. This Contributory experience is a great use of the emerging Nano technology capabilities. Fans logged onto a microsite where they entered their name on a virtual thread which was then produced as the physical sticking for the jersey. This also has as elements of a Collective experience, as all 100,000 fans who participated can feel like they are part of the team in a more personalize and up-close way as the watch the matches.
posted by eric at 12:24 PM