Archive for October, 2008

Thursday October 30, 2008

Halloween a Pervasive Analog Interactive Experience

At Operand we are passionate about digital interactivity but we often look to traditional analog interactive experiences for inspiration. One of the oldest and most classic interactive experiences is Halloween. This holiday embodies many of the interactive elements that make up a Pervasive experience with a high engagement value. So how is Halloween interactive? The [...]

posted by eric at 11:29 AM No Comments »

Tuesday October 14, 2008

Adidas’s Nano Technology All Blacks Campaign

Adidas’s campaign called “Adi Thread” was a collaborative effort with the University of Canterbury to create a unique experience for the All Blacks professional rugby team fans to contribute to a special addition jersey for their captain. This Contributory experience is a great use of the emerging Nano technology capabilities. Fans logged onto a microsite [...]

posted by eric at 12:24 PM No Comments »

Monday October 6, 2008

Polo’s QR Code Ad Campaign

Operand has designed and produced mobile shopping experiences for clients using WAP, SMS, MMS, etc so seeing QR codes on Polo’s ads makes me proud of the progress we have made, it’s a great way of connecting print and out of home with ecommerce. Here’s the way it works, Step 1: A person viewing this [...]

posted by eric at 8:25 AM No Comments »

About This Blog

At Operand, we design and develop interactive experiences for a living. We have a somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We define six levels of interactivity and blog about art, architecture, advertising, exhibits, and other innovations that elevate interactivity.


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