Archive for October, 2008
Adidas's Nano Technology All Blacks Campaign
Adidas’s campaign called “Adi Thread” was a collaborative effort with the University of Canterbury to create a unique experience for the All Blacks professional rugby team fans to contribute to a special addition jersey for their captain. This Contributory experience is a great use of the emerging Nano technology capabilities. Fans logged onto a microsite [...]
posted by eric at 12:24 PM No Comments »
Adidas’s Nano Technology All Blacks Campaign
Adidas’s campaign called “Adi Thread” was a collaborative effort with the University of Canterbury to create a unique experience for the All Blacks professional rugby team fans to contribute to a special addition jersey for their captain. This Contributory experience is a great use of the emerging Nano technology capabilities. Fans logged onto a microsite [...]
posted by eric at 12:24 PM No Comments »
Polo's QR Code Ad Campaign
Operand has designed and produced mobile shopping experiences for clients using WAP, SMS, MMS, etc so seeing QR codes on Polo’s ads makes me proud of the progress we have made, it’s a great way of connecting print and out of home with ecommerce. Here’s the way it works, Step 1: A person viewing this [...]
posted by eric at 8:25 AM No Comments »
Polo’s QR Code Ad Campaign
Operand has designed and produced mobile shopping experiences for clients using WAP, SMS, MMS, etc so seeing QR codes on Polo’s ads makes me proud of the progress we have made, it’s a great way of connecting print and out of home with ecommerce. Here’s the way it works, Step 1: A person viewing this [...]
posted by eric at 8:25 AM No Comments »
About This Blog
At Operand, we design and develop interactive experiences for a living but we are also users of them. Throughout our daily lives we search for and use every digital experience we can find that we consider “interactive”. Our work and blog are founded on our somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We have define six levels of interactivity and blog about digital interactive experiences within art, architecture, advertising, exhibits, and elsewhere that we feel succeed at elevating interactivity.
Previous Posts
- Intel Retail Digital Signage Concept
- Miele Inspirience Center
- MicroTiles Video Walls
- Medtronic HRS Conference Tables & Wall
- Multitouch Spheres
- iPhone Costumes
- Camille Utterback Interview
- 10/GUI Computing Paradigms
- Exploring the Sixth Sense
- Coffee Table as Universal Remote Control
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Sites We Like
- we make money not art
- interactive architecture
- your story alive
- NOTCOT
- psfk
- cube me
- ars technica
- TED
- smashing magazine
- toad stool
- machine thinking
- cool hunter
- sawse
- ad lab
- museum 2.0
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Halloween a Pervasive Analog Interactive Experience
At Operand we are passionate about digital interactivity but we often look to traditional analog interactive experiences for inspiration. One of the oldest and most classic interactive experiences is Halloween. This holiday embodies many of the interactive elements that make up a Pervasive experience with a high engagement value. So how is Halloween interactive? The [...]
posted by eric at 11:29 AM No Comments »