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About This Blog
At Operand, we design and develop interactive experiences for a living. We have a somewhat unique view of what interactivity means. In brief, we think it's bigger and more expansive than most other people seem to. We define six levels of interactivity and blog about art, architecture, advertising, exhibits, and other innovations that elevate interactivity.
Previous Posts
- Interactive Movie Posters
- Liberty Science Center Language Karaoke
- MSN's Portable North Pole message from Santa Claus
- Who's in the Doghouse this Christmas?
- Inamo - An(other) Interactive Restaurant
- Philips Lumalive
- uWink Interactive Resturant and Bar
- Clo Interactive Wine Bar
- Emotional Cities
- Nike Photo ID
Archives
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- October 2007
Sites We Like
- we make money not art
- interactive architecture
- your story alive
- NOTCOT
- psfk
- cube me
- ars technica
- TED
- smashing magazine
- toad stool
- machine thinking
- cool hunter
- sawse
- ad lab
- museum 2.0
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Big Brother Big Sister Interactive Print Advertisement
www.bbbs.org
I found this print ad for Big Brother Big Sister in a magazine and it caught my eye. Not because it was visually attractive but because it was slightly confusing. As you can see it attempts to trigger a mobile viral share event via your cell phone camera by encouraging the reader to take a picture of a portion of the page and email it to a worthy big brother volunteer candidate. The compact is solid but the call to action and visual design could be more compelling. Once I figured out what they were doing…the thing I found most interesting was how it uses print and mobile in a reverse way compared to most traditional mobile extensions. Instead of texting into a short code for an additional experience, they decided to use the content of the print ad to be the subject matter for sharing a digital photo. I’d love to know if they received a lift on their Big Brother volunteer applications as a result of the campaign.
posted by eric at 12:23 PM